Adcubum, a leading provider of health insurance software in Switzerland, has developed from a diploma thesis into a system-relevant company. As a member of the Executive Board for Marketing and Sales, I was able to contribute to the further development and strengthening of Adcubum. My focus was on shaping the transition from a technical sales approach to a self-confident direct sales approach.
With a great team, we were able to sell licenses to leading Swiss insurers such as Helsana, Sympany, Sanitas, Concordia and Suva. Particularly impressive was the ability of my presales team to quickly create pilots and mockups to make customer solutions tangible. In addition to sales, we looked at expanding into other markets and took the first steps to establish Adcubum in the property insurance business. In doing so, we incorporated valuable know-how from Germany, even though this process would still take many years.
A personal highlightwas my work with Concordia, where I reviewed over 2,000 requirements on site as part of the team. This close collaboration led to Concordia migrating their entire legacy system to Adcubum – an impressive achievement.
After handing over the position to an experienced sales professional, I dedicated myself to the organizational development of Adcubum. I was able to use my strengths to put the right people in place and work together to create long-term structures and prospects for success for the company.
