Digital experiments with behavioral economics

As an interim manager at Fehradvice, I was able to gain a new perspective on economic issues. Instead of classic models, the focus here is on the question: “What really moves people?” The projects are based on behavioral economic principles and experimental approaches.

Targeted tests and evidence-based decisions result in solutions that actually work in practice. This approach complements traditional economic methods in a valuable way.

Experience shows: Those who are open to experimentation often find surprisingly effective answers to complex challenges.