On behalf of the Board of Directors, we investigated how a traditional brush factory can remain successful in the digital age. A mixed team consisting of the Board of Directors, management, external experts and an intern looked at the company from different perspectives.
Using our “Digital Nightmare” approach, we developed strategies to ward off digital risks and make targeted use of opportunities. Technological solutions such as material recognition via smartphone app, room measurement with augmented reality and the use of drones for façade work revealed impressive possibilities.
The result: digitalization – when used correctly – can not only secure traditional trade businesses, but also make them fit for the future.
