My first Business Excellence Assessment at BMW took me to the branch in Dielsdorf, now known as Hedin Automotive. There it was impressively demonstrated how clear competitive advantages can arise from apparent disadvantages.
Despite initial reservations about the location, BMW made clever use of the cost advantages, created space for a broader range of products and optimized the customer experience – right through to vehicle delivery directly on site. With innovative approaches and service standards reminiscent of five-star hotels, the branch set new standards.
This experience shows how important it is to see challenges as opportunities and to consistently transform them into innovative solutions.
